Category Archives: SEO

JC Penney’s Busted for “Black Hat” SEO

Today’s New York Times has a fantastic piece about search engine optimization, especially “black hat” SEO and an excellent explaination of JC Penney’s alleged attempts at manipulating search engine rankings. JC Penney’s was, until last week, consistently ranked #1 in Google’s search results for highly lucrative and competitive terms like “dresses,” “bedding,” and “area rugs,” [...]

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