JC Penney’s Busted for “Black Hat” SEO

Today’s New York Times has a fantastic piece about search engine optimization, especially “black hat” SEO and an excellent explaination of JC Penney’s alleged attempts at manipulating search engine rankings.

JC Penney’s was, until last week, consistently ranked #1 in Google’s search results for highly lucrative and competitive terms like “dresses,” “bedding,” and “area rugs,” and ranked consistently at or near the top for terms like “skinny jeans,” “home decor,” “comforter sets,” “furniture” and dozens of other search terms.

According to Google, which has strict guidelines about search optimization, JC Penney’s has been using a shady practice, known in SEO circles as black hat seo.

Google’s guidelines are quite clear when it comes to cheaters, spammers, and disreputable outfits that try to manipulate search engine rankings in deceptive or “non-organic” ways.

Google has pulled the plug and “removed” JC Penney’s listings from the front page of listings and is looking into the matter further. JC Penney’s has fired back, and claims that they had no idea of the practice.

Our advice to JC Penney’s?  Use proven, reputable methods to achieve search engine ranking success. Don’t use spammers or scammers to manipulate search engine results.  Google is very attached to it’s business model and will go to great lengths to keep its search engine listings as pure and organic as possible.

This entry was posted in SEO, Tips & Advice. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.


  1. Posted April 28, 2013 at 11:02 am | Permalink

    Hello, your articles here JC Penney’s Busted for “Black Hat” SEO to write well, thanks for sharing! louis vuitton outlet online sale http://louis-vuitton-outlet-online-shopping.blogspot.com/

  2. Posted May 9, 2013 at 10:16 pm | Permalink

    You need to be a part of a contest for one of the finest websites
    on the internet. I am going to recommend this web site!

  3. Posted June 18, 2013 at 8:52 am | Permalink

    Woah this web site can be amazing i adore looking at your site content. Carry on the good do the job! You recognize, plenty of folks are searching all around in this information and facts, you can help them considerably.

  4. Posted June 23, 2017 at 2:35 pm | Permalink

    My brother suggested Ⅰ may lіke thіs web site. Ηe waѕ once
    totally rіght. Thіѕ publish truly mаdе my
    daу. Yօu can not consiɗеr јust ɦow so much time I Һad spent fߋr
    this informatiⲟn! Thаnk you!

2 Trackbacks

  1. By Top 10 Tips for a Successful Small-Business Website on February 12, 2013 at 2:26 pm

    [...] Google and Bing (see above.)  Most search engines penalize sites for trying to rig the game, and even major web sites and retailers are punished harshly for using so-called “black hat” techniques.  The key is to build your small [...]

  2. By Dark Pattern Trickery Hurts Us All on February 26, 2013 at 1:13 pm

    [...] 2011, ten60six exposed the damaging effects of black-hat SEO, a practice that will get you banned from Google.  As opposed to white-hat SEO, black hat tries to [...]

Post a Comment

Your email is never published nor shared. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>